Privacy Policy

Who we are

We are Edinburgh Trams, operating the website to sell print-at-home tickets for use on board our trams.

Our Customer Relations team can be reached on: 0121 338 5780, we can be emailed on and we can be written to at Edinburgh Trams, Customer Relations, 1 Myreton Drive, Edinburgh, EH12 9GF.

Please don't hesitate to get in touch with us if you have any concerns over our privacy policy.

How we collect data


We collect anonymised data in the form of Cookies, which we use to inform our website analytics. A detailed breakdown of the cookies we collect is available below.

WooCommerce & Transactional Data

This site uses WooCommerce to process customer transactions, which necessarily collects transactional data relating to print-at-home ticket purchases. This data is only used only to ratify transactions, and providing billing information for payments made for the tickets sold by this website. This data is never used for marketing purposes, and is automatically deleted from this website's database after one month. The transactional data is held for this period to ensure customers are able to process refunds, or make enquiries relating to their purchase.

For transactional purposes, this website stores first and last names, billing address, email and telephone number as methods of validating purchases.

Who we share your data with


In order to process payments, we pass our transactions along to the secure payment gateway Stripe. Stripe's privacy policy is available to read here.

We do not share customer data with any other party.

What rights you have over your data

You may request to erase your data, or receive an exported version of your data by contacting our Customer Relations team via

Our data breach proceedure is constantly monitored for data breaches, with an alert system set up to monitor file changes and all attempts to login to the our content management system. We operate over HTTPS, to ensure packet encryption for our data, and our hosting platform provides constant file change monitoring separate to that which monitors our content management system.

How we use cookies

In Brief

Our website incorporates the use of Cookies. We believe that our use of cookies is very necessary for the smooth functioning of the website. We do not believe that they pose any threat to your personal privacy or online security.

So what are Cookies?

A Cookie is a small piece of text sent from a server computer during a browsing session. The vast majority of websites you visit will use cookies and do so to improve the user experience by enabling that website to 'remember' you, particularly beneficial when using a website regularly.

Here's what we think you need to know

  • We use cookies to make our website easier for you to use. We use cookies to help stop our online-forms from being used to send spam-email
  • We use cookies to monitor usage so we can spot trends and make improvements
  • We DO NOT use cookies to identify individuals (and never will)
  • We DO NOT store personal information in cookies

Can you opt out from the use of Cookies?

When you first visit our site you will have seen a statement that explains by using this site you agree to our use of cookies according to our policy. By closing the box, we will take it that you consent to our using cookies if you continue to use our site.

Our website does not provide any functionality to stop cookies, but if you do not consent to our using cookies, then your browser options allow you to disable cookies (see http://www.about for further information).

It is important to note that, whilst most of our website will work normally, some functions that rely on cookies will be disabled. This may include using online forms or any feature that requires login.

Cookies Law

All website are required to comply with the Privacy and Electronic Communications (EC Directive) Regulation 2003, as amended by The Privacy and Electronic Communications (EC Directive) (Amendment) Regulations 2011. These implement European Directives 2002/58/EC and 2009/136/EC. These laws are regulated in the UK by the Information Commissioner's Office (ICO). Further information is available here:

What are cookies?

Cookies are used by websites to send information to a Users' browser and for the browser to return information to the website. Each Cookie is unique to your web browser and it will contain information such as the identification of a User session and will remember your User preferences and shopping basket contents. It may be reassuring to note that Cookies cannot be programmed, cannot carry viruses, and cannot install malware on your computer. However, they can be used to track users' browsing activities which was one of the major privacy concerns that prompted European and US law makers to take action.

Further Reading

Use Of Cookies On Our Website

Google Analytics

We use Google Analytics to monitor usage of the website. Google Analytics collects information anonymously. It reports website trends without identifying individual visitors (not by name or IP address).

__utma This cookie is typically written to the browser upon the first visit to your site from that web browser. If the cookie has been deleted by the browser operator, and the browser subsequently visits your site, a new __utma cookie is written with a different unique ID. This cookie is used to determine unique visitors to your site and it is updated with each page view. Additionally, this cookie is provided with a unique ID that Google Analytics uses to ensure both the validity and accessibility of the cookie as an extra security measure. The cookie will expire 2 years from set/update.

__utmb This cookie is used to establish and continue a user session with your site. When a user views a page on your site, the Google Analytics code attempts to update this cookie. If it does not find the cookie, a new one is written and a new session is established. Each time a user visits a different page on your site, this cookie is updated to expire in 30 minutes, thus continuing a single session for as long as user activity continues within 30-minute intervals. This cookie expires when a user pauses on a page on your site for longer than 30 minutes. You can modify the default length of a user session with the _setSessionCookieTimeout() method. Cookie expires 30 minutes from set/update.

__utmc This cookie is no longer used by the ga.js tracking code to determine session status. Historically, this cookie operated in conjunction with the __utmb cookie to determine whether or not to establish a new session for the user. For backwards compatibility purposes with sites still using the urchin.js tracking code, this cookie will continue to be written and will expire when the user exits the browser. However, if you are debugging your site tracking and you use the ga.js tracking code, you should not interpret the existence of this cookie in relation to a new or expired session.

__utmz This cookie stores the type of referral used by the visitor to reach your site, whether via a direct method, a referring link, a website search, or a campaign such as an ad or an email link. It is used to calculate search engine traffic, ad campaigns and page navigation within your own site. The cookie is updated with each page view to your site. Cookie expires 6 months from set/update.

Functionality Functionality cookies are used to provide services or to remember settings to improve your visit.

We use cookies on this site to enhance your user experience. By clicking the Accept button, you agree to us doing so.